Cooperative Model: Xincheng Farm
Nine teams, two mountains, united to safeguard the coffee quality of Gaoligong Mountain.
Organization Structure
Xincheng Farm Coffee Professional Cooperative spans nine teams across Nanshan and Dongshan hills, with 263 households participating and over 5000 acres of cultivated land. The cooperative operates under a unified model for management, technical standards, and purchasing and sales.
Team Distribution
Squad
Nanshan28farmers
Team 2
Nanshan32farmers
Team 3
Nanshan25farmers
Team 4
Nanshan30farmers
Team 5
Nanshan27farmers
Team 6
Dongshan35farmers
Team 7
Dongshan29farmers
Team 8
Dongshan31farmers
Team 9
Dongshan26farmers
Two hills
900-1400m
3000 mu
Features
Located south of Lujiang Town, Nanshan ranges from 900 to 1400 meters in elevation. It enjoys abundant sunshine and moderate day-night temperature variations. The sloping terrain ensures efficient drainage, protecting coffee tree roots from waterlogging. Beans grown here mature early, delivering a flavor profile dominated by nutty and chocolate notes with excellent body.
1000-1500m
2000 mu
Features
Dongshan's slightly higher elevation keeps it shrouded in clouds year-round, providing natural shade and ideal humidity for coffee trees. With its pristine ecosystem and rich biodiversity, the beans enjoy a longer growing cycle, resulting in a more complex flavor profile with floral and fruity notes.
Cooperative Advantages
Standardize technical specifications
The cooperative establishes unified planting management standards with clear operational guidelines for every step, from pruning and fertilization to pest and disease control. Regular technical training sessions are organized to ensure all farmers master scientific cultivation methods.
Unified Acquisition and Sales
The cooperative purchases coffee cherries from all members uniformly, shielding farmers from the risks of dealing with the market individually. Through economies of scale, it strengthens bargaining power to ensure farmers achieve better returns.
Traceable Quality
Establish a robust traceability system that tracks every batch of coffee beans to specific teams and farmers. This ensures product quality while motivating farmers to continuously improve their cultivation practices.
Shared Benefits
At year-end, the cooperative distributes dividends based on its operating performance. In addition to revenue from selling fresh coffee cherries, farmers share in the cooperative's profits, truly achieving shared benefits and shared risks.